The first year on Etsy

Today exactly a year has passed from the moment my sister made the final clicks with her mouse to open our shop on Etsy. ISE Paper And Craft. These are some of the first products to have been listed and sold last season. The designs are still every bit as lovely and gorgeous as they were a year ago, and they are up again, for their second season at the shop with many many new things.
  punasildidkuldt6rud

It has been a fun year and we have learned many things. But I still feel like a total beginner. Funny that.

I remember the time when having a one page full of listings was a goal that seemed to come by so hard and slow. Now we have filled 3 pages without barely noticing when THAT happened. A year ago I would have thought that we’d be kind of more settled in by now. Knowing exactly what we do and having developed a clientèle of sorts. But I must admit that we are still experimenting, growing, searching ourselves. And we are still looking for the right people too – I once naively believed that all it takes to just open up a shop and curious people will flock to the page to check it out. I know better now! Nevertheless – we are so very grateful to everyone who has made a purchase from our shop this first year. There have been 31 sales, 11 feedback ratings (all full stars !!!) and 22 people who have made that part happen (Thank you all, once more!). It is also worth noting, that since starting up with Etsy there have been some family and friends stepping in and making an order or two straight from the maker, and we are every bit as grateful to them!

Opening up an Etsy shop (or some other form of on-line business) is a common second or third step (as I understand) for many artisans and crafters. First you make things because you enjoy it, then you make some for friends and family, then you might find a craft shop willing to sell your work or attend some fairs. Then you’ll get more serious and build up an online presence as well. With us, it kind of all begun with Etsy. Of course there was the making of beautiful nature/flower photographs (my sisters hand-made photo card series) for years and years before. The habit of picking up little trinkets: acorns, chestnuts, twigs, moss, pebbles – you name it, has been with me as long as I can remember. I just never had a real purpose for it all. Making gift-wrappings, flower bouquets and postcards for our own purposes has been a pretty common concept as well. But never before had we thought of trying to sell any of it. The we stumbled upon Etsy. My sister got creative and I was infected. Soon there were postcards, acorns and pine cones up at the shop and we’ve been exploring new ways to channel things that come to us naturally in a way that becomes meaningful to other people.

saak  (Last post was about my sore throat and whether I should go acorn picking or not. The picture above is half of the answer to that question. The other half is the fact that my throat is STILL sore. Worth it? Yes? No? Who knows.)

Our shop got first sales during and after the Christmas season. Then there were comatose months of springs when nothing happened. At some point I decided to try out some ‘destash’ listings of my acorn and acorn cap supplies, as it seems that I wouldn’t be making any more acorn ornaments this year. That’s how I found out that there is actually a demand of sorts for acorn caps. I would have never thought of it a year ago. So I guess it was worth it to pick the acorns and caps pictured above after all – there’s part of me that is really delighted to collect this adorable plant material and ship it to people who know how to appreciate them and make use of them. (Stay tuned for new fresh 2014 listings).

This year has taught me how to appreciate entrepreneurs – especially the small ones. Not that we can really call ourselves that – ISE Paper and Craft is a tiny hobby venue and creative outlet, but it has offered us real business lessons and challenges. It has helped us to get better in touch with our creative and artistic sides. And it has totally broadened our horizons on the scope of human creativity, because thanks to having a shop we have seen so many unique and creative things from really talented artists and crafters on Etsy.

What will the next year bring? More lessons, I hope. And I definitely wouldn’t mind more sales either. 😉
Happy Birthday ISE Paper And Craft!
-Maarja

PS: There’s some special birthday love available to all of you – “birthday10” is the very coupon code you can use on checkout at Etsy to make use of our special 10% birthday discount. Can be used freely to purchase anything and as many times as you like. The code is valid until October 17th!

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