Reviews and Feedback


First of all – we are so, so grateful for each and every review. It really makes one’s day to know that the person who received an item was happy with it. But, I’m also as grateful to anyone who has made a purchase and has not left a review. Because reviews are a bonus – both, fur us and for the person writing it. I absolutely don’t expect everyone to bother. If it makes you feel good to leave a review – it totally makes us jump up and down from glee, but if it feels like a tedious task, then simply enjoying your item as much as you can is the best thing – even if we won’t know it! 🙂

There was tiny review related discussion at one of the teams Facebook page we are part of. I’ve always thought that as a customer I personally would not like to have an extra reminder about leaving reviews after I’ve made the purchase. But as it turns out – some people actually do like if they are contacted later on and asked about how they liked their product, because that makes them feel important and gives them a feeling that their opinion is important and matters.

This one is obviously a very good point! Plus – any suggestions and feedback on what people liked, what they didn’t and why and what would they improve, sounds more valuable than gold.

Still, the problem for me is, how to obtain it without bothering people too much? Maybe it’d be a good idea for Etsy to work out some sort of separate, private suggestions and feedback system? Because eventually – receiving critique can be extremely valuable, but it does not always necessarily go well with the review/stars system. You can receive a perfect item – exactly what you saw on pictures, and be totally happy with it and still have some suggestions for improvement or critique. It would be good to have a tiny fill in box for private feedback, for further thoughts and suggestions.

I think I’ll try to make it a standard line in a shipping notification to point out how welcome and appreciated any suggestions and critique would be. Although, I suspect it would be definitely a bad idea if it came out like “please try and find flaws with the thing you just bought and look for reasons why you hate it”. This kind of message would no t do good for anyone. I know, that I am prone to post-purchase regrets as a customer myself. So, after a purchase I am more in the need of hearing and focusing on why the thing I just paid money for is actually a good one, not being encouraged to think of more reasons why it might have been a grave mistake instead.

Oh, and and at some point just recently we had a moment when we could congratulate each other for the 100th sale of our shop. Congratulations, ISE Paper And Craft for the first 100 sales!

– Maarja

PS: If you are about to throw into recycling the small paper box your acorn earrings or necklace came in you might also want to take a peek at the bottom and rescue the tiny pebble used as weight first! (Natural habitat above)


Plum blossom card, Some more on product photography, #TheDress

I know it was just last post, where I kind of shared my attitude towards product photography according to which I’ve learned to not worry about it too much or spend too much time on it. But there’s this cherry/plum blossom card, which is just gorgeous in real life, but which didn’t photograph well at all despite me trying several times. It came out like that:

This picture is not exactly wrong. I took it in conditions which are normally pretty good – full sunlight. But somehow the essence of the card just doesn’t come across. I put the card up with these pictures, as despite trying several times I couldn’t get better results.

Today I was messing around with my old iPhone as I tried to get some voice memos off of it and into my computer. (I can’t help but to mark how frustrating the process was. I mean … what is it with Apple, why can’t one access the data on their own device directly? All I can do with it when I connect it to my computer with a cable, is to download picture and video files. And I can only download those – no chance of transferring anything to my phone. Anything else, any notes or voice memos or any other content I might have there I have to EMAIL. Ugh. Anyway, sorry about that.) I also had some photos accumulated in the phone which I saved on my PC, and among those I found couple of first snaps I had done of the cherry/plum blossom card so I could quickly show it off if I wanted to. And I have to admit – despite being somewhat blurry, this time the tiny iPhone cam and nonexistent lighting turned out to be way better at capturing this card than full sunlight and actual camera.

Usually the sunlight routine works out just fine, but with trickier objects everything just gets more complicated. It’s like that whole #TheDress thing. My first reaction upon seeing that dress question on Facebook was something along the lines that I’d really like to see it in better light and from a different angle, it’s really a horrible shot to judge colours by. Of course the news that some people actually see it as dark blue and black was very surprising to me, and it was more surprising to find out that it actually IS dark blue and black. Seriously. Now I’m all uneasy about how some people might perceive any of my poorer Etsy shots.

I also think that that dress thing illustrates nicely what must be going on in with all sorts of things, not just colors. People just perceive things differently, assign different meanings to different things and most of the time you just don’t think that someone else might see the same thing in a light entirely different (btw, sounds like really conveniently fitting metaphor here!).

As for product photography – for now, I have both of these photos above up at Etsy with the product description. And I’ve begun really looking forward to getting myself a decent camera.